Humanities Studios: Pedagogy, Psychology, Philosophy

The relevance of the study is determined by objective factors and realities of today, including the growing impact of technology on society and man, inconsistency of the speed of revolutionary transformations in the digital environment with evolutionary changes of the individual’s intelligence the reduction of social connections and growing tendencies of individualism, increasing the role of algorithmization; growing scale of phatic communication, etc., prompting a comprehensive study of the phenomenon of digital culture. The purpose of the study is to analyze the main approaches to understanding the genesis of digital culture. Achieving the declared purpose involves specific study objectives: to investigate the aspects and levels of digital culture, to determine the stages of its formation, to characterize the approaches to the interpretation of its essence and development, to outline the prospects for further research. In modern scientific thought, the concept «digital culture» goes beyond the technological or digital field and covers a wide range of cultural, socio-humanitarian, communicative, value, ethical and other aspects. In this study, we consider digital culture as a based on digital technologies system of mechanisms of social integration and spiritual production, which determines the way of life and value-normative orientations of people. A meaningful source of digital culture is a unique set of cultural determinants of the genesis of digital culture: rationalism, individualism, capitalism as an economic system of production, and militarism. The problem of the genesis of digital culture as a process in which it is possible to trace the causes of the emergence and development of digital culture is considered through the prism of various approaches, the most famous of which are: technological and cultural determinism, critical and systemic approaches, etc

digital culture, society, technologies, technological determinism, cultural determinism