The relevance of the research topic was determined by the need to comprehend the meaning and concept of the term “creativity” and the evolution of its development as a theoretical category. The aim was to examine the aspects of the emergence, meaning, and concept of the term “creativity” and its evolutionary development, taking into account the trends of the modern economy. One of the main methodological principles applied in the study was the principle of interdisciplinarity, which encompassed various theoretical and practical subject areas. The study also employed the method of analytical-synthetic information processing, the dialectical method, as well as the methods of system analysis and logical generalisation. The research was based on theoretical considerations of leading scholars who have studied the outlined issue. Creativity is becoming an increasingly significant factor with a substantial impact on all spheres of activity. The analysis conducted and the evolution of scientific perspectives on this category over different periods have been examined, highlighting discrepancies in its interpretation by various scholars, which account for the diversity of definitions and understandings of the term “creativity.” It has been found that authors of existing theories employ different approaches to its definition and terminology, while the analysis of academic sources indicated the absence of a unified concept and understanding of the essence of creativity and stable notions in this field. When interpreting the concept of “creativity,” its place within an individual's structure, the level of awareness of its various manifestations, as well as the sources and conditions of its development, are determined differently. Summarising the results of the analysis of different scholarly viewpoints, it can be stated that creativity is closely interconnected with emotional, motivational, intellectual, and activity-related spheres. However, the multidimensional nature of this concept requires further research and refinement of its definition. This article deepened the understanding of the term “creativity” in the context of theoretical discourse, which may be utilised in the teaching of academic disciplines or their components – economics, management, philosophy, sociology, political science, and others
creative activity; evolution; post-industrial society; theoretical discourse; creative personality
[1] Antonova, O.Ye. (2012). On the problem of defining the essence of the concept of creativity: Problems and searches. New Learning Technologies: Scientific and Methodological Collection, 71, 8-15.
[2] Baer, J. (2012). Domain specificity and the limits of creativity theory. Journal of Creative Behavior, 46(1), 16-29. doi: 10.1002/jocb.002.
[3] Barron, F., & Harrington, D.M. (1981). Creativity, intelligence, and personality. Annual Review of Psychology, 32, 439-476. doi: 10.1146/annurev.ps.32.020181.002255.
[4] Bazhal, Yu., et al. (2015). Innovation entrepreneurship: Creativity, commercialisation, ecosystem. Kyiv: Pulsary.
[5] Brown, N., Ince, A., & Ramlackhan, K. (2024). Creativity in education: International perspectives. London: UCL Press. doi: 10.14324/111.9781800080638.
[6] Busel, V. (2005). Great explanatory dictionary of the modern Ukrainian language. Kyiv: Perun.
[7] Dow, G. (2022). Defining creativity. In J.A. Plucker (Ed.), Creativity and innovation (2nd ed.) (p. 370). New York: Routledge.
[8] Duff, W. (1767). An essay on original genius; and its various modes of exertion in philosophy and the fine arts, particularly in poetry. London: Edward & Charles Dilly.
[9] Eysenck, H.J. (1998). Intelligence: A new look. New York: Taylor & Francis.
[10] Fedulova, L.I. (2017). Theoretical constructions of the creative economy. Economic Theory and Law, 4(31), 48-63.
[11] Fodor, J.A. (1983). The modularity of mind. Cambridge, MA: MIT Press.
[12] Galton, F. (1869). Hereditary genius. London: Macmillan.
[13] Guilford, J.P. (1950). Creativity. American Psychologist, 5(9), 444-454. doi: 10.1037/h0063487.
[14] Guilford, J.P. (1967). Creativity: Yesterday, today, and tomorrow. The Journal of Creative Behavior, 1(1), 3-14. doi: 10.1002/j.2162-6057.1967.tb00002.x.
[15] Guilford, J.P. (1975). Creativity: A quarter century of progress. In I.A. Taylor & J.W. Getzels (Eds.), Perspectives in creativity (pp. 37-59). New York: Routledge.
[16] Hennessey, B.A., Altringer, B., & Moran, S. (2020). Social psychology of creativity. In Encyclopedia of creativity, invention, innovation and entrepreneurship (pp. 2189-2195). Cham: Springer. doi: 10.1007/978-3-319-15347-6_390.
[17] Hrynenko, I.V. (2008). Pedagogical conditions for the development of creativity in future humanities teachers in the process of professional training. (Abstract of a thesis for the degree of PhD in Pedagogical Sciences, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine).
[18] Kakko, I., & Inkinen, S. (2009). Homo creativus: Creativity and serendipity management in third generation science and technology parks. Science and Public Policy, 36(7), 537-548. doi: 10.3152/030234209X465570.
[19] Kao, J.J. (1996). Jamming: The art and discipline of business creativity. New York: Harper.
[20] Kasiyan, K. (2019). Art, art education, creative industry: Critique of commodification and fetishism of art aesthetics in Indonesia. Cogent Arts & Humanities, 6(1), article number 1586065. doi: 10.1080/23311983.2019.1586065.
[21] Kaufman, J.C., & Baer, J. (2012). Beyond new and appropriate: Who decides what is creative? Creativity Research Journal, 24(1), 83-91. doi: 10.1080/10400419.2012.649237.
[22] Kulchytska, O.I. (2002). Talent and psychological technologies for its development. In S.O. Sysoieva, O.I. Kulchytska & Y.V. Tsekhmister (Eds.), Pedagogical technologies: Science to practice. Educational and methodological yearbook (Vol. 1, pp. 145-192). Kyiv: VIPOL.
[23] Leap, D. (2012). The mystery of human creativity explained. Retrieved from https://www.thetrumpet.com/8960-themystery-of-human-creativity-explain.
[24] Lubart, T., Pacteau, C., Jacquet, A.Y., & Caroff, X. (2010). Children’s creative potential: An empirical study of measurement issues. Learning and Individual Differences, 20(4), 388-392. doi: 10.1016/j.lindif.2010.02.006.
[25] Maksymenko, S.D. (2017). Cultural and historical development theory of L.S. Vyhotskyi. Problems of Modern Psychology, 36, 7-20.
[26] Maslow, A.H. (1943). A theory of human motivation. Psychological Review, 50(4), 370-396. doi: 10.1037/h0054346.
[27] Mednick, S. (1962). The associative basis of the creative process. Psychological Review, 69(3), 220232. doi: 10.1037/h0048850.
[28] Moliako, V.O. (1989). Psychological readiness for creative work. Kyiv: Znannia.
[29] New World Encyclopedia. (n.d.). Retrieved from https://www.newworldencyclopedia.org/entry/Info:Main_Page.
[30] Pavlenko, V.V. (2016). Creativity: The essence concept. Creative Pedagogy, 11, 120-131.
[31] Pennycook, G. (Ed.). (2018). The new reflectionism in cognitive psychology: Why reason matters (1st ed.). London: Routledge. doi: 10.4324/9781315460178.
[32] Prokopenko, V.V. (2018). Good and other ideas of Plato. The Journal of V.N. Karazin Kharkiv National University, Series Philosophy. Philosophical Peripeteias, 59, 6-15. doi: 10.26565/2226-0994-2018-59-1.
[33] Rawlings, B.S., & Cutting, S.J. (2024). Linking disparate strands: A critical review of the relationship between creativity and education. Educational Psychology Review, 36, article number 135. doi: 10.1007/s10648-024-09973-z.
[34] Runco, M.A. (2004). Creativity. Annual Review of Psychology, 55, 657-687. doi: 10.1146/annurev.psych.55.090902.141502.
[35] Runco, M.A., & Albert, R.S. (2010). Creativity research: A historical view. In J.C. Kaufman & R.J. Sternberg (Eds.), The Cambridge handbook of creativity (pp. 3-19). Cambridge: Cambridge University Press. doi: 10.1017/CBO9780511763205.003.
[36] Said-Metwaly, S., Fernández-Castilla, B., Kyndt, E., Van den Noortgate, W., & Barbot, B. (2021). Does the fourth-grade slump in creativity actually exist? A meta-analysis of the development of divergent thinking in school-age children and adolescents. Educational Psychology Review, 33, 275-298. doi: 10.1007/s10648-020-09547-9.
[37] Simonton, D.K. (2018). Defining creativity: Don’t we also need to define what is not creative? The Journal of Creative Behavior, 52(1), 80-90. doi: 10.1002/jocb.137.
[38] Simpson, R.M. (1922). Creative imagination. The American Journal of Psychology, 33(2), 234-243. doi: 10.2307/1414133.
[39] Sivers, V.A., & Buhaiova, O.I. (2023). Dimensions of human creativity in the context of comparative analysis of the works of M. Heidegger and H. Bergson. Kultura i Suchasnist: Almanakh, 1, 9-6.
[40] Spearman, C.E. (1904). “General intelligence”, objectively determined and measured. American Journal of Psychology, 15, 201-293.
[41] Stein, M.I. (1953). Creativity and culture. The Journal of Psychology, 36(2), 311-322. doi: 10.1080/00223980.1953.9712897.
[42] Sternberg, R.J. (1994). Thinking styles: Theory and assessment at the interface between intelligence and personality. In R.J. Sternberg & P. Ruzgis (Eds.), Intelligence and personality (pp. 169-187). New York: Cambridge University Press.
[43] Swap, S.M. (1993). Developing home-school partnerships: From concepts to practice. New York: Teachers’ College Press.
[44] Szmidt, K.J. (2010). ABC of creativity. Warsaw: Difin.
[45] Tan, C.Y., Chuah, C.Q., Lee, S.T., & Tan, C.S. (2021). Being creative makes you happier: The positive effect of creativity on subjective well-being. International Journal of Environmental Research and Public Health, 18(14), article number 7244. doi: 10.3390/ijerph18147244.
[46] Taylor, C.W. (1988). Various approaches to and definitions of creativity. In R.J. Sternberg (Ed.), The nature of creativity: Contemporary psychological perspectives (pp. 99-121). Cambridge: Cambridge University Press.
[47] Tiwen, H. (2023). Methods and means of developing academic talent of students in universities of the PRC. Professional Education: Methodology, Theory and Technologies, 9(2), 228-245. doi: 10.31470/2415-3729-2023-18-228-245.
[48] Tkach, R.V. (1999). Psychological features of creative activity of an individual. Zaporizhzhia: ZDIA.
[49] Torrance, E.P. (1977). Creativity in the classroom: What research says to the teacher. Washington, DC: National Education Association.
[50] Voitenko, O.V. (1997). Development of creative abilities of schoolchildren in literature lessons. In Pedagogy and psychology: Collection of scientific works (pp. 17-21). Kharkiv: KhDPU.
[51] Whitehead, A.N. (1932). Adventures of ideas. New York: The Free Press.
[52] Williams, R. (1985). Keywords: A vocabulary of culture and society. Oxford: Oxford University Press.
[53] World Economic Forum (2020). The future of jobs report. Retrieved from https://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf.
[54] World Economic Forum (2023). The future of jobs report. Retrieved from https://www3.weforum.org/docs/WEf_future_of_Jobs_2023.pdf.